Notes from
the edit
Raya Messiah: our first step from service into production
For years our name sat quietly behind the scenes of Indian cinema. Raya Messiah is the first thing we have made entirely our own.
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The hidden work behind every trailer you've watched
A trailer drops on a Thursday morning and you've decided about the film by evening. What you don't see is the three weeks before that Thursday.
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What a film marketing agency in Bangalore actually does for your film
Film marketing is more than posting a trailer. Here is what a specialist studio handles, and when you should bring one in.
Read →Trailer vs teaser: what each one has to do for a film
A teaser and a trailer are not a short version and a long version of the same thing. They have different jobs.
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Film poster design: how to make key art that stops the scroll
Most people now see a film poster on a phone, at thumbnail size, between fifty other posts. Design for that first.
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Why lyrical videos matter so much in Indian film promotion
In India, a song is often the first piece of a film that people play on repeat. The lyrical video is how most of them first hear it.
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Title design and motion graphics: the details that make a film feel big
Nobody leaves a theatre talking about the title animation. But they feel it.
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Pan-India release: packaging one film for five languages
A pan-India release is five campaigns running at once. Each audience needs to feel the film was made for them.
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OTT trailers vs theatrical trailers: what changes
On a streaming platform, your trailer competes with the next thumbnail, not the next film in the multiplex.
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AI in film marketing: where it helps and where it does not
AI is a powerful instrument in a film studio. It is not the director.
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A film campaign rollout calendar, from first look to release week
Great assets released in the wrong order can still sink a campaign. Here is a simple way to think about the rollout.
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